Yamazaki Day – Marketing Campaign Design

SNS Content / Newsletter / Landing Page

Celebrating the European branch opening, Yamazaki Day is a targeted campaign for our loyal customers, designed to boost product sales and deepen brand engagement—without relying on ads.

As the in-house designer, I led the creative direction, developing SNS content, a newsletter, and my first campaign-specific landing page for Yamazaki. The challenge was to honor the brand's elegant tone by conveying gratitude subtly, avoiding overt discount imagery.

This project reflects a thoughtful balance between strategic selling and maintaining a refined, cozy brand identity.